What to include
Keep the greeting warm and the offer easy to understand. State what the guest gets, where it applies, and any real deadline. If you ask for a birthday during sign-up, explain why you collect it.
- A personal greeting
- The exact treat
- When and where it can be used
- A booking or ordering link
- Any conditions written plainly
Make it feel like your restaurant
A coffee shop might offer a pastry. A neighborhood restaurant might invite the guest to bring a friend. A fine-dining restaurant might offer a small extra course. Choose something your team can reliably deliver.
Keep the redemption simple
If your staff must check a code, explain the process to them before sending. A guest should not have to argue over the details of a birthday reward.
Subject: A birthday treat is waiting for you
Hi [first name], Happy birthday from all of us at [restaurant]. We would love to celebrate with you. Enjoy [specific treat] when you visit us [valid dates]. [Plain-language conditions, if any.] Book your table: [reservation link] We hope to see you soon, The [restaurant] team
Make this email your own
Use the generator to turn your real restaurant details into a draft. Check every offer, date, and link before you send it to guests who chose to hear from you.
Create your emailFrequently asked questions
When should I send a birthday email?+
Send it early enough for the guest to make a plan, and make the valid dates clear.
Does a birthday email need a discount?+
No. A small, thoughtful treat can be more memorable and easier for the restaurant to deliver.