Invite guests at natural moments
Ask when the guest is already interacting with you. A checkout prompt, reservation flow, website form, or table card can work if the invitation is clear.
- At checkout: ask whether the guest wants restaurant updates.
- On your website: offer a simple sign-up beside your menu or booking link.
- On a table card: use a QR code that opens a short, mobile-friendly form.
- After an event: invite attendees to hear about the next one.
Say what they will receive
Tell guests whether they will get new menu news, events, or offers, and roughly how often. Keep permission for promotional email separate from receipts or reservation confirmations.
Make the first email useful
Send a welcome note soon after sign-up. Thank the guest, remind them what to expect, and give them one useful link or honest welcome offer.
Keep the list healthy
Give guests an easy way to unsubscribe. Do not import purchased lists or assume a booking alone means someone asked for marketing email. Review the rules for the places where you send.
For United States businesses, the FTC's email marketing guide explains key sending requirements. Rules vary by location, so check what applies to your restaurant.
Subject: Join the table
Get occasional notes from [restaurant] about new dishes, events, and special nights. Sign up if you would like to hear from us. You can leave the list whenever you want.
Make this email your own
Use the generator to turn your real restaurant details into a draft. Check every offer, date, and link before you send it to guests who chose to hear from you.
Create your emailFrequently asked questions
Can I email everyone who made a reservation?+
A reservation and permission to receive marketing are different. Ask guests clearly whether they want promotional messages.
What should a table QR code lead to?+
A short sign-up form that explains what the guest will receive and works well on a phone.