Subject lines by campaign
Use these as starting points. Swap in the dish, day, neighborhood, or offer that is actually yours.
- New menu: The summer menu is ready
- Signature dish: Your favorite pasta is back
- Quiet night: Your Tuesday dinner plans, sorted
- Birthday: A little birthday treat from us
- Event: A seat at our Friday tasting dinner
- Win-back: We would love to see you again
- Online ordering: Dinner is a few taps away
- Newsletter: What is cooking this month at [restaurant]
Make the subject match the message
Avoid vague hype and false urgency. If an offer ends Friday, say so. If there are only a few seats, check that count before using it. Pair the subject with preview text that adds a detail rather than repeating it.
- Subject: A new lunch special for Thursdays
- Preview: See the dish, the price, and when to stop by.
Test the whole inbox view
Send a test to yourself and read the sender name, subject, and preview text together on a phone. A clear sender name often matters as much as a clever line.
Subject: The Friday fish special is back
Preview text: Available this Friday only. See the menu and reserve a table. Email opening: We heard you missed it. Our Friday fish special returns this week, with [honest dish detail].
Make this email your own
Use the generator to turn your real restaurant details into a draft. Check every offer, date, and link before you send it to guests who chose to hear from you.
Create your emailFrequently asked questions
Should I use emojis in restaurant subject lines?+
Use one only if it fits your restaurant voice and adds meaning. The offer should still be clear without it.
How long should a subject line be?+
Put the useful information first so it still makes sense when an inbox cuts the end off.