Choose an offer your kitchen can deliver
Calculate the real cost of the offer before announcing it. A fixed menu, a seasonal plate, or a welcome extra may be more practical than a broad discount. You can also promote a dish without reducing its price.
- State the exact offer or reason to visit.
- Include eligible service times and locations.
- Explain genuine exclusions in plain language.
- Give one booking or ordering action.
Make the terms easy to see
If a promotion applies only to dine-in orders, a certain party size, or a particular day, put that next to the offer. Do not hide essential conditions behind a vague “terms apply.”
Check business results
Use a campaign booking link or a code your team can track. Look at completed visits or orders and the cost of the offer. An email open alone does not show that a promotion made money.
Subject: [Real offer or featured dish] this [day] at [restaurant]
Hi [first name], Make room for [dish or experience] this [day]. At [restaurant], we are offering [exact, real offer] during [service hours]. [Explain the location, eligibility, and actual end date. Remove this line if there are no additional conditions.] Book a table or order directly: [link]. We would love to see you, The [restaurant] team
Make this email your own
Use the generator to turn your real restaurant details into a draft. Check every offer, date, and link before you send it to guests who chose to hear from you.
Create your emailFrequently asked questions
Does every promotion need a discount?+
No. A new dish, a fixed menu, or a special dining experience can give guests a reason to visit.
Can I say “last chance”?+
Use deadline language only when there is a real deadline and the email is sent before it.