Separate the cost categories
Write down the actual costs quoted by each provider. Software prices often depend on contacts, sending volume, locations, or plan features, so check the current plan that fits your own list.
- Email platform fee and contact limits.
- Writing and design time.
- Setup or integration work.
- The cost of any real guest offer.
- Time spent testing, sending, and reviewing results.
A simple planning example
For an illustrative campaign, suppose software allocation is $20, staff work is $40, and offer redemptions cost $15. Total campaign cost is $75. These are example inputs, not a market benchmark or a provider quote.
Judge results with the right comparison
Record completed visits or orders you can reasonably attribute to the campaign. Revenue is not profit: ingredients, fulfillment, discounts, and staff costs can affect the result. Avoid treating an email open as a sale.
Start with the tools you already have
Check whether your existing restaurant system already includes useful sending features. TableLetter is free to try for drafting; it does not include a guest database or email sending service.
Make this email your own
Use the generator to turn your real restaurant details into a draft. Check every offer, date, and link before you send it to guests who chose to hear from you.
Create your emailFrequently asked questions
Is restaurant email marketing free?+
Drafting here is free during the beta. Sending platforms and staff time may still have costs.
Does a lower software price always mean lower cost?+
No. Extra setup work, awkward imports, and manual reporting can add time. Test a real campaign before committing.