Week 1: choose the guest and the action
Decide who the first campaign is for and what they should do. Existing subscribers who live nearby are different from first-time event attendees. Use information you actually have permission to use.
- Choose one result: a booking, a direct order, or a menu visit.
- Check your sender name and reply address.
- Test the signup and unsubscribe flow.
- Choose a real update worth sending.
Week 2: make and check the campaign
Write one short email. Put the useful information first, include a working action link, and send a test to your phone. Ask a colleague to confirm the offer and service details.
Week 3: send and observe
Send to an appropriate opted-in group using your email platform. Use a tagged link or campaign code when your booking or ordering system supports it. Record delivery, clicks, unsubscribe activity, and confirmed actions.
Week 4: decide what to repeat
Review whether the campaign led to the intended action. If people click but do not book, examine the reservation page. If the message was unclear, revise the offer before increasing email frequency.
Make this email your own
Use the generator to turn your real restaurant details into a draft. Check every offer, date, and link before you send it to guests who chose to hear from you.
Create your emailFrequently asked questions
Do I need a large email list to start?+
No. Start with a relevant group of guests who asked to hear from you and a campaign you can deliver reliably.
Should I send every week?+
Use a schedule that matches real news and your team capacity. Avoid sending only to meet a frequency target.