Use the calendar as a planning prompt
Adapt the months to your local seasons, service schedule, and audience. Publish a campaign only after the menu, date, or offer is confirmed.
- January: a kitchen update or revised opening hours.
- February: a real celebration menu or winter dish.
- March: a seasonal ingredient story.
- April: a new menu or local producer.
- May: a genuine event invitation.
- June: a warm-weather dish or visiting detail.
- July: a team story or summer service update.
- August: an upcoming event or direct-order reminder.
- September: a new seasonal menu.
- October: a tasting dinner or autumn ingredient.
- November: confirmed festive booking information.
- December: actual holiday hours and a thank-you note.
A four-week working rhythm
Week 1: choose the campaign. Week 2: confirm details and write. Week 3: test and send. Week 4: record results and choose the next useful update. Skip a campaign when there is no meaningful news.
Keep a small campaign record
The downloadable planning sheet includes the campaign goal, audience, confirmed details, action link, send date, owner, and results. Keep private guest information in your own email or booking platform.
Download the free campaign planning sheet
Make this email your own
Use the generator to turn your real restaurant details into a draft. Check every offer, date, and link before you send it to guests who chose to hear from you.
Create your emailFrequently asked questions
Does this calendar require twelve emails?+
No. Use only the ideas that fit your restaurant. The calendar is a planning aid, not a sending quota.
Can I edit the planning sheet?+
Yes. Download the CSV and open it in Excel, Google Sheets, or your preferred spreadsheet tool.