Send a welcome, with a reason to stay
Connect the message to the form the guest used. If they signed up for menu news, start with menu news. If a real welcome offer was promised, repeat the exact offer and conditions.
- Thank the guest for subscribing.
- Name your restaurant and the updates you will send.
- Link to the current menu or reservation page.
- Use a sender name the guest will recognize.
Build a simple first-week sequence
Start with a short welcome immediately after signup. A few days later, share one signature dish or a useful visiting detail only if it adds something new. Do not resend a welcome offer after it has expired.
Check the handoff
Test the signup yourself. Make sure the welcome arrives, the offer matches the form, and the booking link opens the right location. Remove any placeholder before sending.
Subject: Welcome to [restaurant] — your next visit starts here
Hi [first name], Thanks for joining the [restaurant] mailing list. We will send occasional notes about new dishes, special evenings, and useful updates from our kitchen. [Add the welcome offer exactly as promised, or remove this sentence.] Ready to plan a visit? See our current menu and opening hours: [menu link]. We look forward to welcoming you, The [restaurant] team
Make this email your own
Use the generator to turn your real restaurant details into a draft. Check every offer, date, and link before you send it to guests who chose to hear from you.
Create your emailFrequently asked questions
Do I need a welcome discount?+
No. A clear menu link, visiting information, or a personal introduction can be useful without a discount.
Can I use this after a reservation?+
Use it for marketing subscribers. Keep booking confirmations focused on the reservation itself.